(Case Study 10)

NADER GAMMAS LIGHTING

Bringing sales, specification, and project delivery into one lighting workflow.

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Architectural lighting showroom and project mockups

The brief

Nader Gammas Lighting worked across architects, consultants, and contractors with long specification cycles. Opportunity tracking, product matching, and project follow-up were split across email, ERP exports, and manual trackers.

Lighting specialists preparing design specifications

What We Built

A unified system linking lead qualification, spec mapping, BOQ workflows, and project-stage communication. Sales and technical teams operated from the same pipeline with decision history, stock context, and handoff automation.

Completed lighting installation in modern interior

What Stuck

Teams cut response lag, improved spec conversion, and kept every project visible from first inquiry to final installation. The process became clearer for both internal teams and external partners.

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