H-38 is a design-tech consultancy that builds operational systems for creative firms. We connect how teams sell, deliver, and operate through workflow automation, systems design, and long-term partnerships.

H-38 is based in Dubai, UAE. We work with creative firms across the Gulf region.

What size teams does H-38 work with?

We partner with creative firms running teams of 2 to 20 people. Studios, fit-out companies, signage firms, and bespoke manufacturers.

Is H-38 the same as H38?

Yes. H-38 (also written as H38) is a Dubai-based design-tech consultancy. The name comes from H Block, Room 38, the hostel room where the founders first started working together.

H-38

We build systems that let small teams punch above their weight.

(Scroll)

(What's Broken &
How We Fix It)

Sales says one thing. Delivery runs another. Your client sees a third. Someone brilliant is updating spreadsheets instead of designing.

We integrate your existing tools so they talk, automate repetitive work with AI, and build custom solutions when nothing else fits. Your people stop firefighting and focus on what they love doing. We can do this because we started on the other side of the table.

We are fractional CTOs for creative teams running lean. We build systems that connect design, production, and operations.

(Who are we)

We started as designers, then learned to code. That cross-pollination is our edge. We think across design, production, and operations. What looks like a tech problem might be a workflow issue. What looks like a people problem is usually a system problem. That's not a methodology. It's how our brains work.

Here's what that thinking looks like in practice.

WORK

Design Intake-to-CAD Structured intake and automated checks turned high-volume design execution into a repeatable workflow.

Learning reflection to insight workflow case study visual

Reflection-to-Insight Program teams moved from scattered learner reflections to a structured decision-making operating model.

See all case studies

FROM OUR PARTNERS

"Bigger teams tried and couldn't deliver. H-38 did. Faster than anyone expected, with a fraction of the resources. Sometimes the small team is the one that gets it done."

Jinesh

Operations Lead, Design Intake-to-CAD

"H-38 comes from a design background, and it shows. The solar study tool they built for us isn't something a typical dev team would have arrived at. They think visually, they think about how people actually use things, and that changed the entire output. We got a tool our team wants to use, not one they have to."

Jai Jalan

Developing Partner, Solar Optimization

"H-38 comes from a design background, and it shows. The solar study tool they built for us isn't something a typical dev team would have arrived at. They think visually, they think about how people actually use things, and that changed the entire output. We got a tool our team wants to use, not one they have to."

Jai Jalan

Developing Partner, Solar Optimization

Start with a conversation

Your tools shouldn't be held together by three people's memory and scattered logins. They should be one system that grows with you.

We work best as long-term partners. We stay, learn how your team actually operates, and every month the system gets smarter because we're still in it with you.

WAYS OF WORKING

(The Constant)

AED 3,000 / month

A standing seat at your table. Weekly strategy calls with your senior team. Not status updates. Real direction.

We build a systems roadmap for the year ahead. We train your people on the tools they already have. We guide commercial decisions before they become expensive mistakes. Every quarter, we review what's working, what's not, and where to push next.

You also get access to everything coming out of our Labs. Frameworks, templates, tools we're building across industries. Your subscription compounds.

The Constant runs every month. It's how we stay close enough to know what actually matters.

(The Catalyst)

Project pricing (scoped per build)

When it's time to build, we scope it, schedule it, and ship it. A CRM. A dashboard. An automation that saves your team ten hours a week.

One project at a time. Priced separately. Delivered properly.

The Constant tells us where to look. The Catalyst is what we do about it.

The Constant

AED 3K/mo

strategy · meetings · direction

The Constant tells us where to look. The Catalyst is what we do about it.